Binary options are pretty specific type of assets to trade or invest in. With binary options, you can make decent but fixed-income profits since binary options are all-or-nothing investments.
As opposed to trading underlying asset directly, you don’t have to buy or sell the underlying assets when trading binary options. The very idea behind trading binary options successfully is to correctly predict the direction (or some other aspects of asset behavior) of the asset you trade binary options on. Another feature worth mentioning is the correct prediction on expiration since binary options expire at a certain predetermined time.
On top of that, binary option let you limit your risks to the amount you invest. With that in mind, you can calculate the profit/loss ratio required to make money in the long run. This is especially important for rookies and intermediate traders who still lack expertise in what they do.
At the same time, you don’t have to invest big amounts of money when trading binary options on certain underlying assets as opposed to the very underlying assets trading directly (for instance, Forex, stocks and commodities).
While all of these factors are important, choosing a reliable binary broker is another crucial part of success in trading. This time, Masterforex-V Expo decided to share with you the research results to define the most popular binary brokers as of March 2015.
The rating looks as follows:

As we can see, IQ Option is currently the most popular binary broker according to search results. The company was founded in 2011. It has a convenient web-platform for trading binary options.
It is followed by 24option. This is another major binary broker following IQ Option closely. It also offers some of the best trading conditions.
Utrader is currently the 3rd most popular binary brokers with 4320 search requests. This became possible thanks the innovative trading platform named uTraderTP.
These guys are followed by such binary brokers as:
- Binary.com - 2 999
- OptionBit - 2 404
- AnyOption - 1 889
- OptionFair - 1 367
- Banc de binary - 1 293
- StockPair – 776
- Binarium – 760
- Opteck – 691
- TradeRush – 585
- Dragon Options – 559
- Migesco – 510
- FrontStocks – 427
- OptionTime – 407
- VulkanTrade – 334
- InteractiveOption – 195
- Grand option – 173
- OptiTrade24 – 170
- Top Option – 154
- First Binary Option Service – 153
- iOption – 101
The following brokers turned out to be less popular:
- Goptions – 98
- Option Rally – 89
- EZTrader – 89
- GTOptions - 87
- Cedar Finance – 82
- MarketsWorld – 69
- 99binary – 48
- NRGbinary – 36
- OptionXP – 23
- Bloombex Options – 17
- MarketOptions – 17
- Optionova – 16
- ZoomTrader – 13
- PowerOption – 12
- OptionsClick – 11
The outsiders:
- CitiTrader – 4
- Option Yard – 2
- TradeQuicker – 2
- BinaryFloor – 1
- Binary360 – 1
- Xloptions – 0
- PhenixOption – 0
- Trading247 – 0
- Trade770 – 0
- Global Trader 365 – 0

The total amount of search requests for binary brokers was 68 839. Some 75% of them have to do with the TOP 3 brokers named above. IQ Option accounts for 60% of those requests.