Contextual or targeted advertising is one of the best ways to promote web sites. Wikipedia says that «Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.»
If a user is searching fro, say, «USD deposit», the first lines of search results include the banks offering US deposits in your country. When it is «residential property» that you are searching, the results will include the names and requisites of real-estate agencies.
This is the most popular moneymaking means on the web, especially for such giants as Google, Yandex. They have they own services like Yandex.Direct and Google.Adwords. They offer sophisticated advertising options, from geotargeting to the time of displaying the ad etc.
In this article we will take a closer look at the most expensive words used to advertize Forex-related businesses.
Google Adwords
Most companies that want to get themselves advertized on the net prefer Google Adwords. The advertizing network is beneficial since you don't have to pay per views. Therefore, they are interested in the price of a click on their ad.
Such ad method is popular among companies with relatively small budgets. However, companies usually don't reveal the information concerning the cost of a click.
Google Adwords and Forex
When it comes to Forex ads in the Russian-speaking segment of the Internet, the following words cost most of all (the price ranges from $7,94 до 12,28 per click):
Investments
Forex
Charts
Demo
Currency exchange
Forex quotes
Profit
Forex trading
Trading robots
Traders
The most popular ad phrases are:
Investments
Forex investments
Investments and Forex
Investments on Forex
All other related phrases
Forex
Forex courses
Micro Forex
Forex contests
Forex training
Forex brokers
Charts
Forex charts
Online Forex charts
Online charts
Forex charting
Onine charting
Who Places Forex Ands In Google Adwords?
The main Forex advertisers in Goggle Adwords are broking companies. As of November 24th 2013, the following broking companies placed their ads in Google Adwords.
- Forex MMCIS;
- Forex Club;
- FXOpen;
- Saxobank;
- Swissquote;
- Альфа-Форекс;
- Weltrade;
- CorsaForex;
- AForex;
- МОФТ.
The situation with «Forex investments» is a little bit different
- Forex4you;
- Forex Club;
- German www.st77.de;
- Forex Investor,;
- Lite Capital;
- Rating Forex Broker.
Advantages of Advertising with Google Adwords
The contextual advertising is the simplest way to reach the audience online. Most of it depends on the budget allocated for your advertising campaign. You can attract thousands of visitors a day. Another thing is that whether your campaign will pay off eventually.
Moreover, the cost may vary throughout the day. As for the drawbacks of such advertising, there aren't any except the fact that it may be rather costly sometimes.
Can we trust the ads?
As you probably know, Google is not responsible for the content of those ads and it cannot guarantee that everything that is told in those ads is 100% true.
Still, it turns out that most of the top advertisers in the Forex section are not represented by the ultimate league of Masterforex-V Academy's rating of Forex brokers . The TOP8 of the rating looks as follows:
Therefore, we can conclude that you cannot take the ads for granted. There may be both true and fake brokers. Therefore, before opening a trading account with a certain broker you have found in Google Adwords, please check Masterforex-V Academy's rating of Forex brokers first to define what league the broker belongs to! Good luck!
