According to the recent research conducted by Digitimes Research, Apple managed to sell 33,8 million iPhones during Q3 2013. This is +25,7% year-over-year! However, there are certain problems.
The research that iPhone 5C has been a major deterrent to Apple’s success. It is lagging behind iPhone 5S, the bestseller. Desptie major differences in terms of hardware specifications, the cost price gap is only some $100.
At the same time, iPhone 4S is gradually leaving the market. Obviously, the model is already outdated. That is why the average cost of iPhone is down to $577,2 per device. The company is planning to increase the production level. However, there is no 100% guarantee that the fact will contribute to higher capitalization.
At the same time, Apple is laying big hopes on emerging markets like Russia and China where Apple products are getting increasingly popular. Apparently, iPhone 5C was developed for these markets, but the price is relatively high, which IAS why the devices cannot enjoy high demand. Apple is laying the biggest hopes on China.
Meanwhile, the company’s stock is still growing. The chart below, courtesy of Masterforex-V Academy, reflects the current state of affairs in the market of AAPL:
