According to Bernstein Research, a US-based research firm, Apple is risking to lose a certain share of its buyers id they keep delaying the release of the new iPhone version – iPhone5S. The thing is that Apple fans got used to new releases every year at one and the same time.
The research firm underlines that the sales of the existing iPhone version star declining a quarter before the release of the next one, thereby automatically turning the existing version into an outdated one.
They say that the buyers are not going to wait forever. Therefore, some of them may turn to Samsung Galaxy S4 and other cutting-edge mobile devices.
The chart below, courtesy of Masterforex-V Academy, reflects the current state of affairs in the market of AAPL:
