Sony’s stock depreciated by 2% almost instantly after the famous Japanese tech company introduced a new product - PlayStation 4. Analysts say this was a weird presentation.
Mass media say that Sony probably intended to create as much fuzz around the presentation as possible. They say this supposition is confirmed by the fact that there was almost no presentation of the game console itself. It was more dedicated to the game controller.
Now analysts assume that the new game console is unlikely to become a kind of a lifesaver for Sony’s department that specializes in the gaming industry.
They say the fate of PlayStation 4 will mainly depend on the new generation of Xbox (Xbox 720) which is yet to be presented in the near future.
For reference sake, Sony, a major Japanese exporter of electronics, saw its net loss declining by 30% down to 10.8bn yen.
The company’s proceeds increased by 6.9% up to 1.82bn yen. The operating profit was around 46.4bn yen.
The chart below, courtesy of , reflects the current state of affairs in the market of SNE:
