LG, a major South Korean manufacturer of electronics, is planning to invest $665 million on the production of OLED, thereby hoping that the display for large-screen HDTVs will help the company to win the lost market share back from Samsung, which is LG’s major rival at this point.
In particular, LG managed to outplace its major rival in January 2013 by being the first company to introduce a 55-inch OLED-screen TV. No the company’s management is determined to invest decent funds in the production of these TVs.
For reference sake, the current cost of such a device is around $10 000. The big-scale production will start in 2014.
LG expects to boost its TV sales by 15% this year. However, OLED-screen TVs won’t help the company to win this battle in the short run because of very high cost.
The chart below, courtesy of , reflects the current state of affairs in the market of LPL:
