Boris Johnson, who has recently been appointed new UK Prime Minister, is on his way to launch an ad campaign to promote the idea of quitting the EU the hard way, which is also known as the hard Brexit. For those of you who don't know, the hard Brexit scenario implies quitting the European Union without signing a major agreement.
Over the last 3 months, the British press, TV, radio, and online media sources will start rotating and printing the mentioned content aimed at promoting the Brexit and simultaneously getting the public ready for the possibility of the Brexit done the hard way, which is something he has been advocating for quite a while.
International experts say that the ad campaign will cost 100 million pounds. Also, they say that the UK government is about to reveal the extra budget aimed to finance the forthcoming Brexit. All in all, the government is planning to spend around 1 billion pounds. The corresponding plan will be presented by Sajid Javid, Chancellor of the UK Exchequer. With that being said, the ad campaign will make up 10% of the entire Brexit budget allocated by the government.
Among other things, the UK government is going deliver dedicated leaflets. Some anonymous sources say that this is going to be the biggest campaign since World War II.
It should be noted that Boris Johnson's intensions align with his rhetorics and statements made during the election campaign. Before he was elected PRime Minister of the United Kingdom, he reiterated many times that he was going to do his best to make the UK quit the EU before October 2019.
