Multimedia principle of presenting news and other information or entertainment currently is almost at its height, despite the fact that it has arisen over 15 years ago. These processes have quickened owing to social networks and programs, where a user is both a receiving party and a transmitting one (torrent trackers). Developers of modern online television want to take these technologies as a basis in order to unload major transmitting servers.
How topical this is in the sphere of exchange trade and trading? Should investors and traders refer to online television, and will it become effective for taking rational and effective decisions? These questions have been addressed by the “Market Leader” to experts of TeleTrade company.
Online Television: Everyone strives, but Few Put into Action
Having own television channel with online broadcasting is the question of prestige and authority for any company. Numerous largest TV companies of the world have been webcast on their sites for a long time, with the audience considerably exceeding that of ordinary televiewers. However, the idea of online television is caught up by other business directions, which have absolutely different specialization, but work directly with news processing.
This refers, in the first place, to exchange trade. For the simplest way of getting current information first-hand is watching online broadcast on-the-spot, from monitors and displays of leading stock exchanges and markets of the world, as well as comments of analysts on the happening. “Today a morning overview of press substitutes an overview of online-versions of leading economic editions; with the only difference that watching a video takes by an order less time than individual search of sources and reading posts and topics,” explain experts of TeleTrade company.
Advantages of Online Television
But why has online television gained such popularity? First of all, the issue is certainly about a financial component: most online-channels are available for free, whereas satellite TV offer paid packages. What is more, television broadcasting requires special appliances – from a TV set to a cable or a satellite, various tuners, decoders, and so on. At the time when portable, handy devices for getting multimedia-information are the main trend, PCs, large screens, and stationary modems pass into history. They are succeeded by sheets, mobile modems, and high-speed Internet in free Wi-Fi zones.
Innovative technologies are oriented on even higher ergonomics for users – instead of sheets and smartphones – 3D-glasses. And this is only a beginning. But, let us not look far ahead. Let us stop on most topical.
There are many channels in the network, how to decide on the favorite? Of course, the first criterion is quality of work of a channel and image transmission. If everything works well, information update is available, and there is a good navigator for search of archived materials, as well as a vast base of plots broadcast earlier – such online-channel will be in top popularity.
However, finding such combination is rather difficult. Pioneers of the direction not always can please with such high level or answer expectations laid on them. What are the criteria to use when choosing an optimal variant?
First and foremost, besides technical characteristics, the company, the web site of which broadcasts an online-channel, has to have high level of financial support, namely, a studio, equipment, leading and technical employees. All this requires considerable investments, as in an ordinary TV channel. This means that “home studios” are no to be taken seriously. At least, until they set up a good hundred of videos and a wealthy investor.
Besides presence of a good online-channel on a web site, presence of a “feedback” – a forum with active discussions among numerous subscribers – is also necessary, as well as real connection with administration of the web site, journalists, and presenters, who can be addressed to with any question – whether it be a request, an idea, or a complaint. In such a way one can be certain that consumer interests of viewers, or to be more exact – users, are studied and considered when forming television network of webcasts. And, of course, there has to be integration with most popular social networks.
TeleTrade: Internet Television for Traders – Proof of Company’s High Level
“Appearance of own television on our web site is some kind of proof of the company’s maturity and success," suppose analysts of TeleTrade company. In the first place, this channel will be interesting for people who work with financial markets. Besides traditional morning video overviews, since October users have an opportunity to get acquainted with most topical information about results of trading sessions on largest fund platforms, movements on charts of exchange rates or other trading instruments, detailed fundamental analysis and technical scan of movement on charts, and much more.
It is rather important that webcast starts before opening of trading sessions in Europe or the USA, during which analysts hold a discussion and comment the happening online. The discussion can be joined on a forum or in comments. Therefore, owing to most updated current information, users can make a correct and well-weighed decision, which will relevant for concrete time line (this particularly concerns trade on short periods – 4-hour and daily charts). Consequently, at trader's disposal there is a whole group of competent analysts with rich practical experience, who give assessment not theoretically, but in the context of the latest trend at any stock exchange, price dynamics of various instruments, and markets.
The company will soon celebrate 20 years since the day of its foundation, which is a line for real leaders, but this does not at all mean the limit of its development, but only a start from heights to win new ones. And development of online television is the main point in the list of its plans.
Clients of the company will be provided with new competitive advantages, owing to which they will be able to use the entire spectrum of traded assets with higher effectiveness. Users can watch online-channel on TeleTrade official web-site; offers and discussions can also be found there. TeleTrade is always open for its clients.
Online Television: Perspectives of Development
Many TV companies ask themselves a rather logical question: will traditional television die? Both, yes and no. Most likely the question should be considered regarding the way of broadcast, which is dictated exclusively by ergonomics for users in combination with low price. Television, particularly, its new and most productive form – online television, will develop in this direction. This means that many specialized web sites should pay attention to peculiarities of this type of television and maximally use its benefits for providing traders with most convenient conditions for trade and getting income.
Demand among users will depend on efficiency of a television team in combination with news network and analytical forecasts with rich visual material (schemes, diagrams, charts, etc.). Only largest brokers, whose arsenal includes strongest analysts and latest news updates, will be able to provide highest quality of webcast.
° “A word “crisis”, written in Chinese, consists of two hieroglyphs: one means “danger”, another – “favourable opportunity”. John Kennedy
