It is not a secret that more popular and recognizable brokers have a more substantial inflow of clients. Vice versa, when a broker starts losing its positions in various internet search engines, the inflow of clients decreases.
How to define the degree of popularity of a certain broker and to determine which brokers have bearish/bullish trends of popularity?
The new (20th) criterion of ’s rating of Forex brokers can answer these questions.
How to do that? Easy. Go to wordstat.yandex.ru and count the amount of search requests for a certain broker. Then compare it to last month’s performance and you will know whether the broker gets more/less popular. This may be considered as a leading indicator of a broker’s future. It is important for a number of reasons:
If the number of requests is small and declining on a monthly basis, this probably means that traders are not interested in the broker and won’t open a trading account with it. This is a wakeup call telling us either to stay away from it or to be cautious when dealing with it.
It is also important to compare the number of request for different brokers. These relative stats can help to spot the frontrunners and outsiders. For example, Alpari has 57K requests a month (the amount is growing) while Saxo Bank, FIBO Group and EXNESS have 670-990 (roughly 60-90 times as low). The stats speak for themselves. It is not difficult to figure out which broker has more clients.
Brokers who are serious about their business always spend lots of money on CEO in order to show outstanding performance and to attract as many new clients as possible.
The new criterion of the rating introduced by allows us to see the monthly popularity dynamics for every single broker.
Let’s have a look at the comparative chart:
The TOP 3 looks as follows:
· Alpari
· TeleTrade
· Forex club
The 2nd group is represented by promising brokers with 1K+ search requests a month:
· Forex4you
· FOREX MMCIS group
· Nord FX
· MIG BANK
· Alfa Forex (Alfa Bank)
· Admiral Markets
· OANDA
· FreshForex
· ForexTrend
· LiteForex
· Dukascopy Bank SA
· FxPro Group Lt.
· FOREX.com
The 3rd group is represented by outsiders with less than 1K search requests a month:
· EXNESS
· FIBO Group
· Grand Capital
· GFT
· Saxo Bank
· UWC (United World Capital)
· FXCM
· FXDD
· AvaFX
· BMFN
· ICM Capital
· IronFX
These guys should seriously consider improving their PR, CEO and advertizing campaigns.
Internet search requests: Which brokers can boast the fastest pace of growth?
The TOP 5:
· TeleTrade (+8578 requests)
· Alpari (+7795 requests)
· Nord FX (+3096 requests)
· Dukascopy Bank SA (+1270 requests)
The outsiders:
The following brokers showed lower CEO performance as compared to the previous month:
· Forex club (-9962 req.)
· FOREX.com (-2515 req.)
· AvaFX (-1569 req.)
· FxPro Group Lt. (-442 req.)
These brokers seem to have started losing their popularity among traders, which may result in fewer clients and lower profits.
When choosing a Forex broker, traders should consider facts and trends instead of doing some guesswork!
