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Foreign exchange market

Masterforex-V Academy’s Rating Of Forex Brokers: PR And Mass Media Popularity


 

The popularity of a certain broking company mainly depends on the efficiency of its PR and advertising campaigns in mass media. Mass media do know how to make a sensation out of a minor event.
 
For traders, this means the following:
 
If the PR campaign is efficient, the company attracts new clients, makes more money and flourishes. Alternatively, if the PR campaign is inefficient, the broker can eventually jeopardize its image and bright future, thus seeing a bearish trend of its development. If this is the case, traders should think twice before opening trading accounts with such companies as this may well be a wakeup call.
That is why Masterforex-V Academy included this aspect in the list of 20 criteria of its rating of Forex brokers .

 

 

 

 
What brokers are gaining and losing popularity in mass media?
 
The chart given below (courtesy of Masterforex-V Academy) shows the current state of affairs for every broking company:

 

рейтинг брокеров

 

As we can see, in May 2012, the following broking companies were more frequently discussed or mentioned by internet resources.
 
1. The leaders: Forex club (718 references), Alpari (412), Saxo Bank (370), ForexTrend (312), MIG Bank (250) and FOREX MMCIS group (209), Nord FX (163), TELE Trade (140), FX Clearing, FXOpen (86), Manors Group Brokers (71). All of them showed an increase in the amount of references in the media.
 
2. The runners-up: Roboforex, Grand Capital, Forex4you, GFT, Alfa Bank Forex, FXDD, FIBO Group, Forex.com, BMFN.
 
3. The outsiders: Fx Pro (11), FXCM (8), OANDA (4), ICM Capital, UWC, Fresh Forex, AVA FX, Exness, Ducascopy, Lite Forex. These brokers should seriously think about the ways and means of increasing the efficiency of their PR campaigns.
 
Which brokers are determined to increase their share in the industry?
 
The following chart can help us to find it out:

 

упоминания брокеров в СМИ

 

1. Saxo Bank is the leader in terms of increasing the amount of references in mass media. The reasons are the brokers’ various shocking forecasts for the market of gold, crude oil, euro, US unemployment, economic disasters in Greece along with Saxo Bank’s sponsorship.  However, lots of clients complain about the quality of dealing. That contradiction resulted in the 11th place in Masterforex-V Academy’s rating.
2. MIG BANK. Unlike SaxoBank, MIG BANK has no negative feedback. That is why it is the leader of the “Best Broking Bank 2012” rating.
3. TeleTrade did a lot to consolidate its position in the industry, including the introduction of riskless deposits, personal TV.
 
4. ForexTrend consolidated its position as well. It revolutionized the industry by introducing PAMM indexes. It was recognized the Best PAMM Broker 2012.
 
5-6. Alpari and Forex club. Even despite the fact that Forex club was mentioned 718 times (as opposed to Aplari’s 412), traders acknowledged that the quality of Alpari’s dealing was better than the one of Forex club.  Moreover, Alpari was the runner-up in several nominations:
·         Best Micro broker 2012
·         Best ECN Broker 2012
·         Best PAMM Broker 2012
 
 
Which brokers are seeing a downtrend?
 
The cart below shows that:

 

темпы падения

 

 

According to Eugene Olkhovsky, Masterforex-V Academy’s leading expert in financial markets form Canada, if these brokers underestimate the roles of PR in mass media and do not see any achievements, than why and how do their potential clients can see their strong sides?
 
Market Leader and Masterforex-V Academy would appreciate if you could participate in a survey. Please, visit the Academy’s forum for traders and investors and answer the following question:
 
In your opinion, should brokers pay attention to their popularity in mass media?

 

 

 

You are free to discuss this article here:   forum for traders and investors

 

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Experts: EURUSD Will Drop Down To 1,15

 

 

It seems like more and more experts feel bearish on the near-term prospects of the common European currency. Some of them say that EURUSD may even drop down to 1,15 in late 2013. If this is the case, this will be the lowest level in 10 years.
 
Publication date: 17 May 10:35 AM

Japanese Yen: Market Outlook

 

 

The current weakening of the Japanese Yen was fairly predictable for investors. However, after USDJPY exceeded the 100 limit, experts got divided over the prospects of the currency pair.
 
Publication date: 17 May 06:27 AM

Trichet: Situation In Eurozone Gets Worse

 

 

Yesterday, on May 15th 2013, Eurostat published a eurozone GDP report, which reflects the economic dynamics in al the 17 countries. The figures turned out to be much worse than expected. In Q1 2013, the aggregate GDP dropped by 0,2% as compared to the previous quarter. At the same time, tere was a 1% decline year-over-year.
Publication date: 16 May 05:06 AM

Larson and Holtz: How to Trade with Zero Spreads?

 

Stability is a cornerstone of success. While standards can change, such things as quality, reliability and safety will always be of great value.  
 
There are hundreds of broking companies. However, few of them can actually boast premium-quality services and competitive trading conditions. Larson&Holz is one of such broking companies.
 
The company keeps evolving and improving the existing products and services while staying client-oriented and focused on innovation.
 
Not so long, the broking company offered even better trading conditions on NDD-based trading accounts. Let’s have closer look at the offer.
 
Publication date: 15 May 08:51 AM

Masterforex-V: Documentary on Forex – What Don’t We Know?

 

These days, few people do not know about Forex. Most people know that this is a currency market that gives everyone an opportunity to make money by trading currency pairs. Unfortunately, there are many people that treat Forex as some kind of a scam or bingo play… or they are sure that it is impossible to trade Forex profitably. Indeed, most traders do lose in the long run, but this is how it works. This holds true for any market.
 
This is a rather controversial issue that needs comprehensive analysis.
 
Publication date: 14 May 12:08 PM

FIBO Group: High Leverage – Good or Evil?



What is the key factor of successful trading? There is no universal answer to this question. Everyone can give his own reasoning. However, the most typical answers include:

Publication date: 14 May 09:49 AM

British Pound Keeps Weakening Without New Easing Steps

 

 

The Bank of England has left its policies unchanged. The MPC is probably not going to make any major changes until the new BOE Governor takes office.
 
Publication date: 13 May 07:11 PM

External Account Surplus Reverses USDJPY

 

 

Japan’s external account showed bigger surplus in March. The actual figures reached ¥1251bn. This was a major increase against ¥637bn in February.
Publication date: 13 May 06:57 PM

Aussie Declines On Unemployment Stats

 

 

As the Australian rate of unemployment kept growing steadily in April, this may indicate an investment decline in the mining sector. Multiple mining companies curtailed some projects and got focused on exports to Asian countries. This might well result in further interest rate cuts.
 
Publication date: 13 May 06:45 PM

RoboForex: Broker's Development – Trader's Success

 

If you have been a Forex trader for a while, you could have noticed that today’s Forex industry has become extremely competitive. There is excessive demand. That is why brokers are literally forced to improve their products and services along with trading conditions, not to mention innovation. On top of that, traders become more and more sophisticated and demanding.
 
Publication date: 13 May 03:55 PM