«Market Leader» - news and previews making you rich.

Wednesday, 26 November 11:59 (GMT -05:00)


Market Leader Free Newsletter
Your Name:
Your Email:

Stock and commodities markets

Tips For Investors: Nissan VS Toyota?


 

 

The year of 2011 was a good one for Nissan Motor Co., especially in terms of its unofficial competition with Toyota.
Nissan and Toyota are tough rivals in the global car market. On the face of it, there is nothing to discuss here. Toyota looks the frontrunner. It really is. However, according to Masterforex-V Academy experts, last year was especially favorable for Nissan.
 
2011: Outlook
 
Last year slightly chanced the balance of powers between the 2 motor giants. Let’s have a look at last year’s most prominent events for Nissan:
1.       Nissan became Japan’s 2nd biggest car manufacturer after Toyota.
2.       Nissan considerably improved its standing in the global rating while Toyota lost a bit of its ground.
3.       Even though Toyota enjoyed the status of some of the most precious car brands in the «BrandZ Top 100» rating ($24,4M), Nissan entered the TOP 5 car brands for the first time in history ($10.1M).
4.       In late 2011 Nissan showed such a considerable production increase that it easily outpaced all the other Japanese car manufacturers. At the same time Nissan became the most popular car brand in Russia (Toyota occupied the 8th place).
In 2011 Nissan Juke was put in the list of the world’s most beautiful cars along with Aston Martin Rapide, AudiA7, CitroenDS3, Ferrari 458 Italia. There was no Toyota among them.
 
Nissan and Toyota: Car Sales
If to consider the sales of the Renault-Nissan alliance, over 8 million cars were sold last year (+10,3%), which became a kind of a record and a pleasant surprise. During 2011 the alliance’s share in the global car market increased form 10,3% up to 10,7%. Nissan sold 4,67M out of the mentioned 8M cars (+14%). At the same time, Toyota sold much more - 7,95N cars. However, it is 5,6% less than sold in 2010.
 
2011 was Nissan’s best in terms of sales in Europe (+25%). That was a considerable increase in Russia (+74%), the UK (+11%) and France (+31%) against the background of economic instability when most car manufacturers saw a sales decline. As a result, Nissan’s share in the European market increased up to 3.7%. However, the company is fairly ambitious: it is planning to become Europe’s most popular Asian car brand by 2016.
 
Nissan was affected by last year’s natural disasters less than other Japanese car manufacturers.
 
Financial performance 2011
 

 

 

 

 

It should be noted that the Japanese financial year ends in March and its results are revealed in summer. That is why while considering Nissan’s financial performance we will be operating the data for April-December 2011:
 
·         Nissan’s net income shrunk by 7,75% down to $3,47B
·         Its proceeds increased by 4,31% up to 87,3B
·         Its operating profit dropped by 4,7% down to $5,55B
·         The sales volume increased by 4,3% up to $86,95B
 
At the same time, 2011 was a terrible year for Toyota:
·         Its net income collapsed by 57,5% down to just $2,1B
·         Toyota’s proceeds dropped by 10,2% down to $168B
 
Car sales forecasts for 2012

 

 

 

 

Nissan is expected to boost its sales by 7,7% up to $124B. Its net and operating income will probably shrink by 9,2% and 5,1% down to $3,8B and $6,65B correspondingly.
 
In general, the stock market is currently showing a positive reaction to the news form Nissan, which turns into a rally of the company’s stock. This makes Nissan ambitious and confident about its future. Nissan managers are planning to boost the company’s operating profit margin by 8% within 5 years.
 

 

 

 

 

According to the Portfolio Investments Department of Masterforex-V Academy, the stocks of Toyota and Nissan are currently bullish, with positive long-term forecasts.
 
Both the companies are expected to show a sales increase in Q1 2012. However, a slight slowdown in sales is anticipated in Q2 2012. That is why Masterforex-V Academy experts recommend waiting for a major correction prior to purchasing the stocks.
 
Nissan’s Problems
 
Masterforex-V Academy experts singled out a number of reasons why Nissan is currently experiencing some problems:
 
Natural disasters in 2011.   The earthquakes and tsunamis in Japan as well as the floods in Thailand severely damaged Nissan’s production.
 
Global economic slowdown in 2012. The global economic slowdown starts affecting car markets worldwide. This year Asian and European car markets are expected to see a further slowdown while the US demand for new cars will grow by 5-8%. However, Toyota is far more popular with Americans than Nissan.
 
Stronger Yen. At this point, USDJPY is around 83, which makes Japanese autos costlier for foreign buyers, thus affecting the exporters’ profits. Nissan is a major exporter (57% of the company’s total production volume was exported in 2011).
 
Alliance with Renault. The thing is that not so long ago Moody’s Investors Service downgraded Renault’s rating. Renault owns more than 43% of Nissan’s stock while Nissan owns 15% of Renault’s stocks. Therefore, the ratings of both the car manufacturers are closely correlated.
 
Quality issues. No car can serve forever. However, more and more car manufacturers start calling back their products because of mere or hidden malfunction. Nissan is no exception. Not so long ago it called 250.000 cars because of a fuel leak issue.
According to J.D.Power’s car reliability rating (based on the amount of breakdowns per 100 autos under 3 years), Lexus was the most reliable car. Toyota came 3rd while Nissan was only number 17.
Not so long ago Ecology Center tested the cabins of multiple car models for toxicity and compared the results. As a result, Nissan Tiida found itself number 4 in the list of the 10 most toxic cars. However, Nissan Cube was recognized the 4th least toxic car. So, as we can see, it depends on a particular car model.
 
Prices. Toyotas are relatively expensive but Nissans are no so cheap as well.
 
The top managers at Nissan Motor are aware of these problems and promise to improve the situation.
 
Nissan’s Prospects
 
The top managers of Nissan Motor feel confident in the future due to numerous factors:
·         More substantial investments in the Nissan and Infiniti brands
·         Introducing innovative technologies
·         Expanding the Nissan family
·          Making environmentally friendly and economical cars
·         Improving the design
·         Improving the ratio between the price and the quality
·         Starting the production of low-priced cars
·         Conquering new markets
·         Expanding domestic sales
·         Cooperating with other car brands around the globe.
 
 
All these factors are expected to help Nissan Motor expand is share in the global car market up to 8% within the next few years.
 
The bottom line: Both Nissan and Toyota are fairly good and reliable cars. Nissan has shown considerable progress so far, which means the competition between the 2 Japanese car brands will only get tougher. This is good for both the car manufacturers and the consumers of their products. Competition stimulates progress and reasonable pricing.
 
Market Leader and Masterforex-V Academy would appreciate if you could participate in a survey. Please, visit the Academy’s forum for traders and investors and answer the following question:
 
Will Nissan manage to catch up with Toyota?

 

 

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

Nokia Plans To Bring Is Brand Back To Life

 

If to believe the edition named The Verge, this week Nokia is going to decide the fate of its brand. This is going to happen within the scope of the forthcoming conference named Slush, which is to take place in Finland in a couple of days. This conference gathers Finnish startups.

Publication date: 24 November 09:59 AM

Google Gets Disappointed With Android One Sales

 

Google introduced the first 3 smartphones within the scope of the program called Android One in September 2014. Those devices do not stand out from the crowd in terms of their tech specifications. Still, they are powerful enough to perform basic functions, including browsing the web and communication in social networks, Market Leader reports.

Publication date: 24 November 07:41 AM

BlackBerry Rio Rumors

 

According to some online sources specializing in hi-tech news, BlackBerry, once a major player in the international industry of mobile devices, is reported to be working on a new smartphone. This one is said to be called BlackBerry Rio. This is probably going to be a premium-class device, Market Leader reports.

Publication date: 24 November 07:40 AM

IQ Option's Turbo Options - up to 92% in 60 Seconds!

When you trade binary options on any underlying asset, including Forex or stocks, you belong to a growing international army of successful and well-off traders. Why? This is because more and more traders switch to binary options since they are more convenient, faster, more intuitive, simpler and easier to trade and handle. This concerns multiple aspects, from risk management to building strategies. that is why binary options traders can see their financial performance improving drastically since they have come to this environment.

Publication date: 21 November 03:04 PM

Apple Will Integrate Beats Music into iOS in 2015

 

Beats Music, a music streaming service recently purchased by Apple, is going to become an inseparable part of iOS, The Financial Times reports. If to believe the information provided by the reputable edition, this is going to happen in early 2015, Market Leader reports.

Publication date: 21 November 09:46 AM

Oil Prices Grow Amid Positive US Economic Stats

 

Oil  prices are reported to be growing amid positive US economic performance seen recently, Market Leader reports.

Publication date: 21 November 09:27 AM

Google Abandons Partnership with Mozilla

 

First of all, it should be noted that many people associate Mozilla and its Firefox browser with Google. Indeed, Google has invested a lot of money in Mozilla's products over the last couple of years. The sum was really huge - at least $100 000 000 a year. This was the fee for Google's privilege of remaining the default search engine in Mozilla Firefox.

Publication date: 21 November 06:48 AM

Microsoft Gets Rid Of Nokia Store

 

As the time goes by, Microsoft keeps on getting rid of any mentioning of Nokia regarding Microsoft's business. The tendency started from the popular Lumia series of mobile devices (smartphones). Now, the corporation seems to have switch to their gadgets, Market Leader reports. The thing is that many mobile devices created by Nokia, including Series 40 and Series 60 as well as Symbian-powered smartphones and the Nokia X / Nokia Asha series still have the access to the Nokia Store, which shouldn't be the case.

Publication date: 20 November 07:30 AM

Apple Pay Gets More Popular

 

Mobile payment systems have been around fro a while and are still getting increasingly popular worldwide. with that in mind, the world's biggest tech giants are trying to get into the niche, which is expanding at an unprecedented rate. It is not accidental since payments with mobile devices via touch-to-pay terminals are convenient and secure.

Publication date: 20 November 07:30 AM

Nokia Announces First Its First Tablet Called N1

 

7 month later, after Nokia sold its mobile business to Microsoft, the Finnish tech giant Nokia is entering the market of consumer electronics again. On November 18th, Nokia introduced its first tablet powered by Android 5.0. it is named Nokia N1.

Publication date: 19 November 01:26 PM