«Market Leader» - news and previews making you rich.

Friday, 28 August 18:13 (GMT -05:00)



Stock and commodities markets

Tips For Investors: Nissan VS Toyota?


 

 

The year of 2011 was a good one for Nissan Motor Co., especially in terms of its unofficial competition with Toyota.
Nissan and Toyota are tough rivals in the global car market. On the face of it, there is nothing to discuss here. Toyota looks the frontrunner. It really is. However, according to Masterforex-V Academy experts, last year was especially favorable for Nissan.
 
2011: Outlook
 
Last year slightly chanced the balance of powers between the 2 motor giants. Let’s have a look at last year’s most prominent events for Nissan:
1.       Nissan became Japan’s 2nd biggest car manufacturer after Toyota.
2.       Nissan considerably improved its standing in the global rating while Toyota lost a bit of its ground.
3.       Even though Toyota enjoyed the status of some of the most precious car brands in the «BrandZ Top 100» rating ($24,4M), Nissan entered the TOP 5 car brands for the first time in history ($10.1M).
4.       In late 2011 Nissan showed such a considerable production increase that it easily outpaced all the other Japanese car manufacturers. At the same time Nissan became the most popular car brand in Russia (Toyota occupied the 8th place).
In 2011 Nissan Juke was put in the list of the world’s most beautiful cars along with Aston Martin Rapide, AudiA7, CitroenDS3, Ferrari 458 Italia. There was no Toyota among them.
 
Nissan and Toyota: Car Sales
If to consider the sales of the Renault-Nissan alliance, over 8 million cars were sold last year (+10,3%), which became a kind of a record and a pleasant surprise. During 2011 the alliance’s share in the global car market increased form 10,3% up to 10,7%. Nissan sold 4,67M out of the mentioned 8M cars (+14%). At the same time, Toyota sold much more - 7,95N cars. However, it is 5,6% less than sold in 2010.
 
2011 was Nissan’s best in terms of sales in Europe (+25%). That was a considerable increase in Russia (+74%), the UK (+11%) and France (+31%) against the background of economic instability when most car manufacturers saw a sales decline. As a result, Nissan’s share in the European market increased up to 3.7%. However, the company is fairly ambitious: it is planning to become Europe’s most popular Asian car brand by 2016.
 
Nissan was affected by last year’s natural disasters less than other Japanese car manufacturers.
 
Financial performance 2011
 

 

 

 

 

It should be noted that the Japanese financial year ends in March and its results are revealed in summer. That is why while considering Nissan’s financial performance we will be operating the data for April-December 2011:
 
·         Nissan’s net income shrunk by 7,75% down to $3,47B
·         Its proceeds increased by 4,31% up to 87,3B
·         Its operating profit dropped by 4,7% down to $5,55B
·         The sales volume increased by 4,3% up to $86,95B
 
At the same time, 2011 was a terrible year for Toyota:
·         Its net income collapsed by 57,5% down to just $2,1B
·         Toyota’s proceeds dropped by 10,2% down to $168B
 
Car sales forecasts for 2012

 

 

 

 

Nissan is expected to boost its sales by 7,7% up to $124B. Its net and operating income will probably shrink by 9,2% and 5,1% down to $3,8B and $6,65B correspondingly.
 
In general, the stock market is currently showing a positive reaction to the news form Nissan, which turns into a rally of the company’s stock. This makes Nissan ambitious and confident about its future. Nissan managers are planning to boost the company’s operating profit margin by 8% within 5 years.
 

 

 

 

 

According to the Portfolio Investments Department of Masterforex-V Academy, the stocks of Toyota and Nissan are currently bullish, with positive long-term forecasts.
 
Both the companies are expected to show a sales increase in Q1 2012. However, a slight slowdown in sales is anticipated in Q2 2012. That is why Masterforex-V Academy experts recommend waiting for a major correction prior to purchasing the stocks.
 
Nissan’s Problems
 
Masterforex-V Academy experts singled out a number of reasons why Nissan is currently experiencing some problems:
 
Natural disasters in 2011.   The earthquakes and tsunamis in Japan as well as the floods in Thailand severely damaged Nissan’s production.
 
Global economic slowdown in 2012. The global economic slowdown starts affecting car markets worldwide. This year Asian and European car markets are expected to see a further slowdown while the US demand for new cars will grow by 5-8%. However, Toyota is far more popular with Americans than Nissan.
 
Stronger Yen. At this point, USDJPY is around 83, which makes Japanese autos costlier for foreign buyers, thus affecting the exporters’ profits. Nissan is a major exporter (57% of the company’s total production volume was exported in 2011).
 
Alliance with Renault. The thing is that not so long ago Moody’s Investors Service downgraded Renault’s rating. Renault owns more than 43% of Nissan’s stock while Nissan owns 15% of Renault’s stocks. Therefore, the ratings of both the car manufacturers are closely correlated.
 
Quality issues. No car can serve forever. However, more and more car manufacturers start calling back their products because of mere or hidden malfunction. Nissan is no exception. Not so long ago it called 250.000 cars because of a fuel leak issue.
According to J.D.Power’s car reliability rating (based on the amount of breakdowns per 100 autos under 3 years), Lexus was the most reliable car. Toyota came 3rd while Nissan was only number 17.
Not so long ago Ecology Center tested the cabins of multiple car models for toxicity and compared the results. As a result, Nissan Tiida found itself number 4 in the list of the 10 most toxic cars. However, Nissan Cube was recognized the 4th least toxic car. So, as we can see, it depends on a particular car model.
 
Prices. Toyotas are relatively expensive but Nissans are no so cheap as well.
 
The top managers at Nissan Motor are aware of these problems and promise to improve the situation.
 
Nissan’s Prospects
 
The top managers of Nissan Motor feel confident in the future due to numerous factors:
·         More substantial investments in the Nissan and Infiniti brands
·         Introducing innovative technologies
·         Expanding the Nissan family
·          Making environmentally friendly and economical cars
·         Improving the design
·         Improving the ratio between the price and the quality
·         Starting the production of low-priced cars
·         Conquering new markets
·         Expanding domestic sales
·         Cooperating with other car brands around the globe.
 
 
All these factors are expected to help Nissan Motor expand is share in the global car market up to 8% within the next few years.
 
The bottom line: Both Nissan and Toyota are fairly good and reliable cars. Nissan has shown considerable progress so far, which means the competition between the 2 Japanese car brands will only get tougher. This is good for both the car manufacturers and the consumers of their products. Competition stimulates progress and reasonable pricing.
 
Market Leader and Masterforex-V Academy would appreciate if you could participate in a survey. Please, visit the Academy’s forum for traders and investors and answer the following question:
 
Will Nissan manage to catch up with Toyota?

 

 

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

Oil Prices May Drop Down To $30/b

 

Crude oil keeps on going down in value. At this point, both WTI and Brent prices have been going down for 3 months in a row. As stated in the previous forecast, crude oil reached $50/b in July, which was followed by a market plunge all the way down to $41/b.
Publication date: 26 August 03:56 PM

CRUDE OIL: WTI Drops To $42/b

 

The global market of crude oil keeps on crashing as the U.S. Dollar is going up in value and the global oversupply of crude oil is still growing amid lower demand for it.  At the same time, the U.S. crude oil inventories are getting more massive, which is an other bearish factor exerting downward pressure on oil prices.
 
Publication date: 13 August 06:09 PM

Gold and Oil Prices Plunge As Chinese Yuan Sees Devaluation

 

Sensational data coming from China have been affecting financial market so far. Amid the devaluation of the Chinese Yuan, commodities are going down in value as well, including gold and crude oil, Market Leader reports.
 
Publication date: 11 August 12:16 PM

No Expensive Oil For Years, Traders Say

 

In late July – early August, crude oil resumed its downtrend again. In particular, the prices crashed all the way down to January’s lows. The price of a barrel of Brent oil is now fluctuating around $49-$50, which is twice as cheap as 12 months ago.
Publication date: 11 August 04:44 AM

Apple iPhone 6s Production May Be Delayed

 

According to the analysts of KGI Securities, which have been sharing relatively reliable insider information regarding Apple products, now claim that the production of Apple iPhone 6s and Apple iPhone 6s Plus is going to be delayed, the Hi-Tech Department of Market Leader reports.
Publication date: 10 August 04:29 PM

WTI Oil Drops To $43,27/b

 

The never-ending downtrend in the market of crude oil is still underway, Market Leader reports. As the oversupply is going bigger and bigger and the demand for crude oil is still at its lows, crude oil is going down in value. In particular, WTI oil dropped down to $43,27 per barrel at the end of Monday’s trading session.
 
Publication date: 10 August 04:14 PM

OPEC Planning Another Emergency Summit As Oil Prices Crash

 

OPEC doesn’t deny the possibility of holding another emergency summit in the near future. At this point, OPEC members are reported to be discussing the issue. According to Masterforex-V Academy the major reason why OPEC is planning the summit is the fact that oil prices resumed its downtrend while experiencing downward pressure coming from the increasing oversupply of crude oil in the global market.
 
Publication date: 10 August 10:35 AM

Crude Oil: WTI Prices Drop Below $45/b

 

The never-ending bearish trend in the global market of crude oil is still underway. Yesterday, at the end of the trading day, the price of WTI crude oil declined below $45 per barrel, Masterforex-V Academy reports.
 
In particular, at the ned of the American trading session, WTI (West Texas Intermediate) saw a 1.7% drop and broke through the $45/b support on its way down to new local lows. The trading day closed at $44,81/b. Masterforex-V Academy reports that this is the lowest price since March 19th, 2015.
Publication date: 06 August 05:07 AM

China Still Cannot Cap Stock Market Crash

 

Despite the fact that Chinese authorities have been doing their best to save the local stock market from seen an even deeper crash, there efforts have been inefficient and uncoordinated and have failed so far.
Yesterday, on August 4th, the Chinese government held an emergency summit together with the leading financial experts in China. The Prime Minister urged the expert to work out an efficient solution to cap the crash until it is too late. At the same time he insists on tighter cooperation between the People’s Bank of China, the Chinese Ministry of Finance as well as stock market regulators and major banks.
Publication date: 05 August 11:54 AM

Apple iPhone 6s and iPhone 6S Plus Sneak Pics

 
There are several weeks until Apple is going to introduce a new series of mobile devices – iPhone 6s and 6s Plus. That is why more and more web sources keep on posting rumors and sneak pics of the would-be devices.
Publication date: 04 August 05:10 PM