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Thursday, 22 June 03:58 (GMT -05:00)



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Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

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Trading Week Starts with Oil Price Drop

On Monday, June 19, crude oil is getting cheaper worldwide. Experts say that the price drop has to do with the recent report on the amount of oil rigs in the United States. In particular, the report says that the amount of such rigs has grown over the last week.
 

 

Baker Hughes reported on June 16 that 6 new rigs had been activated over the reporting period, thereby setting a new major high – 767 units, which is the biggest amount of functioning oil rigs since April 2015. By the way, the amount of oil rigs has been continuously growing over the last 22 weeks, which is also the new 30-year record.
Publication date: 19 June 02:27 AM

Brent Drops Below $48/b Amid Qatar’s Paradox

The Qatar crisis failed to push oil prices higher as expected by those who had previously extended the so-called Vienna Accord. Yesterday, on June 7, the global market of crude oil got feverish. The reasons for that was all about the tensions around Qatar, which is an oil exporter from the Persian Gulf.
 
Publication date: 08 June 01:17 AM

Russia Wants Expensive Oil. Is It Really That Beneficial for the Russian Economy?

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Publication date: 06 June 11:06 AM

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According to the experts working for Analytical Credit Rating Agency (ACRA) from Russia, the long-awaited extension of the so-called Vienna Accord signed by OPEC and some of their non-OPEC peers led by Russia may eventually result in higher oil prices along with eliminating the long-lasting oversupply in the global market of crude oil. This is what the experts stated in the recent report on the prospects of the Russian oil industry until 2021.
 
Publication date: 05 June 01:07 PM

Oil Prices Don’t Care About OPEC’s Decisions

As you probably know, last Thursday, OPEC and their non-OPEC fellow decided to extend the so-called Vienna Accord during the recent summit in the capital of Austria. The mentioned agreement implies cutting oil production in order to back higher oil prices in the near future. The agreement was extended for 9 months – until the end of March 2018.

 

 
Publication date: 01 June 04:09 AM

Russian Economy Will Face Challenges After 2018

It’s getting more and more obvious that crude oil is not going to grow as expected, which is why the hopes laid by the Kremlin on higher oil prices and higher income from oil exports are probably not going to become a reality. Most likely, this is not going to happen over the next couple of years as well. Despite extending the Vienna Accord during the recent OPEC summit, the participants of the summit still cannot see the expected results as oil prices still haven’t shown any considerable rally, thereby indicating no significant progress.

Publication date: 28 May 11:46 PM

IMF Demands Land Reform From Ukraine

Pension and land reforms are the two questions on the agenda, without resolving which the Ukrainian government can forget about further loans from the International Monetary Funds.

Publication date: 28 May 11:30 PM

Standard & Poor’s Confirms Ukraine’s Rating

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Publication date: 28 May 11:08 AM

OPEC Extends Vienna Accord

The OPEC and their non-OPEC fellows are reported to have extended the so-called Vienna Accord today during the OPEC summit in the capital of Austria. The agreement designed to cut the participants’ oil production is expected to reduce the oversupply of crude oil in the global market in order to back higher oil prices. The agreement is extended for 9 months.
 
Publication date: 25 May 09:45 AM

Russia and Saudi Arabia Share Standpoint on Oil Prices

It’s not a secret that Russia and Saudi Arabia have the opposite standpoints on most of the issues on the geopolitical agenda, including the war in Syria and relations with Iran and the United States. The only thing they actually share is the necessity to back higher oil prices as soon as possible, Masterforex-V Academy experts say. Well, there is nothing to be surprised about when it comes to oil prices since both are the world’s major oil producers and exporters.

 

 
Publication date: 22 May 01:36 AM