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Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

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OPEC Fights USA’s Shale Oil, Not Russia?

 

At tis point, the biggest event in the global oil market is the latest OPEC summit. This is believed to be the major reason why crude oil prices keep on going down. Well, it is hard to disprove this supposition since the price started instantly falling down after the OPEC announced its decision to remain its oil production unchanged at 30 million barrels a day. This took place during the latest summit in Vienna on November, 27th.

Publication date: 16 December 12:17 PM

OPEC: Preserving Oil Production Isn’t Aimed Against Any Particular Nation

 

The Secretary General of the OPEC says the OPEC’s decision to leave their oil production volume unchanged is not aimed at hurting any particular country, including Russia and Iran. This is what Market Leader reports.

Publication date: 16 December 05:26 AM

Sanctions and Low Oil Prices Lead to Major Consequences for Russian Economy

It is not a secret that all those Western sanctions imposed on Russia by the USA and its Western allies used to be considered with a smile by most Russian politicians. Now we can see that the consequences are getting more and more serious and Russian politicians do not want to smile anymore. The projections become gloomier amid depreciating oil prices. Apparently, the Russian economy, which is heavily dependent on the export of oil and natural gas, couldn’t but feel the outcome, Masterforex-V Academy reports.

Publication date: 16 December 02:47 AM

Samsung Works on A9 Processor for iPhone 7

 

Several web sources report that Samsung, the world-famous tech giant from South Korea, is currently working on the next-generation processor for future Apple devices. In particular, it is said that the new processor is called A9 and it is going to be used in the next version of iPhone, which is probably going to be named iPhone 7, Market Leader reports.

Publication date: 15 December 11:30 AM

Russian Expert Says Ruble Collapse Will Trigger Economic Collapse In Russia

 

As you probably know by now, the latest OPEC summit, which took place more than a week ago, ended up with the OPEC members abstaining from cutting down on their oil production, there leaving it at 30 million barrels a day in total. Apparently, this has been one of the key drivers pushing oil prices down to new multi-year lows.

Publication date: 13 December 05:26 PM

Crude Oil Prices Go Below $62/b

 

The negative correlation between the supply and demand in the global oil market seems to keep on exerting downward pressure on oil prices around the globe. In particular, the Commodity Department of Masterforex-V Academy reports that the global oil supply is still growing as oil producers abstain from cutting down on oil production amid shrinking global oil demand backed by an economic slowdown. With that said, Market Leader reports that the average price of crude oil is down again. It is currently below $62/b. This is the lowest oil price seen since the latest global crisis.

Publication date: 12 December 04:50 PM

US Stock Indexes Decline on Weak Figures from China

 

On Monday, December 8th, the USA’s major stock indices went down in value after China published disappointing economic figures, Market Leader reports. The thing is that a couple of days ago, China revealed its trade balance figures for November. According to it, the country’s import went sharply down by 6,7% relative to October’s value. Apparently, the figures indicate weak consumer demand in China. At the same time, the export also declined by 4,7%. According to Masterforex-V Academy, the latest figures may give us to understand that the Chinese government is about to start more active stimulation of the national economy.

 

Publication date: 11 December 02:50 PM

Fitch Downgraded Global GDP Forecast By 0,1%

 

The international rating agency known as Fitch Ratings has just downgraded its forecast for the global GDP growth in 2014, 2015 and 2016 as opposed to the similar prediction made in September, Market Leader reports. 

 

In particular, the financial experts working or Fitch Ratings assume that the global GDP is going to remain unchanged this year at the level of 2,5% while the growth rate in 2015 and 2016 are expected to reach 2,9% (+0,4%) and 3% (+0,5%) respectively.

Publication date: 09 December 07:59 AM

US Stock Indexes Gain Value After Fed’s Announcements

 

The US stock index futures are still going up in value. The tendency has been underway since yesterday, when the Fed’s Janet Yellen gave everyone to understand that the probability of interest rate hikes within the cope of the next 2 FOMC meeting is close to zero.

Publication date: 08 December 10:16 PM

HTC Will Release Windows-Powered Hima Dvice

 

Last week, several web sources reported that the Taiwanese manufacturer of computer electronics known as HTC is going to introduce a new mobile device named Hima. On top of that, the device is going to come have several implementations, Market Leader reports.

Publication date: 08 December 08:39 AM