Heroes of Ukraine

«Market Leader» - news and previews making you rich.

Thursday, 28 April 17:17 (GMT -05:00)



Stock and commodities markets

Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

Apple Sees Its Stock Crash By 7% On NASDAQ Opening

It is reported that Apple’s stock has lost 7% of tis value in an instance straight after NASDAQ opened. At the same time, Market Leader reports that since the latest quarterly report, Apple have lost 30 billion dollars of its market capitalization. To be more specific, the market cap of dropped by 7,5% all the way down to 526 billion dollars just in 30 minutes after yesterday’s NASDAQ opening.

 

 

 

Publication date: 28 April 07:58 AM

Experts On Why You Shouldn’t Trust Short-Term And Mid-Term Oil Forecast

After most of the fundamentals out there were priced into the market, crude oil turned into the most unpredictable asset to trade. Undoubtedly, when another major wave of the global financial crisis is picking up speed, the bearish bias is stronger than the bullish one over the long term. That said, the likelihood of oil prices seen further lows is higher than another major rally in he international market of crude oil. Still, if to consider the short-term and mid-term perspectives, the situation looks rather ambiguous.

 

 
Publication date: 27 April 07:29 PM

Doha Oil Summit Failure Testifies To OPEC’s Death?

For those of you who don't know, the recent oil summit in Doha, Qatar has failed to end up with an agreement aimed at urging major oil-exporting nations to freeze their oil production quotas at January’s levels. Instantly after the new, the oil market crashed by 7% but then recovered. Still, more experts believe that this event may have serious consequences for the entire oil markets, including another bear market, as well as the end of OPEC as we know it.

Publication date: 26 April 07:48 AM

Experts on Fate of Crude Oil and Russian Ruble Until Next OPEC Summit

As you probably know, the recent oil summit in Qatar failed to end up with an agreement between all the participating oil-exporting nations to freeze their oil production quotas at the level of early January 2016. This triggered an instant reaction of crude oil and the Russian Ruble, which slightly lost a bit of the recently regained ground against the U.S. Dollar.

Publication date: 19 April 11:10 AM

Reuters Names Comfortable Oil Prices For Russia

If you have been trading crude oil for a while, you are aware of the fact that Russia is a major player in the international market of crude oil. It is a major producer and exporter of crude oil, which means its economy and national currency is heavily dependent on oil exports and oil prices. The lower the prices go, the less considerable profit Russia gets from exporting crude oil.  
 
Publication date: 18 April 12:29 PM

Apple Is Planning To Cut Its iPhone Production In Q2 2016

More and more online media sources report that Apple is actually planning to slow down its iPhone production in the second quarter of 2016. It is reported that the key reason for Apple deciding to cut down on the production is the fact that iPhone sales are slowing down.

Publication date: 18 April 12:28 PM

Brent Oil Drops By 7% As Doha Oil Summit Fails

After the international community learned that the recent oil summit in Qatar had ended up with no results, the oil market in London showed a sharp decline over the first couple of minutes. To be more specific, Brent oil lost 7% of its value at a time, thereby seeing its price go down to $40,16/b. Still, there was no further downtrend. The price recovered a little bit and reached $40,71 a few hours later. As for WTI oil, the price also dropped by approximately the same amount of percent points.

Publication date: 18 April 12:04 PM

Iran Raises Oil Production To 3,5M Barrels / Day

Iran is reported to have increased its oil production all he way up to 3,5 million barrels a day. This is reported by Mehr with reference to Mr. Javadi, Iranian Deputy Minister of Oil as well as Managing Director National Iranian Oil Company (NIOC). At the same time, the Deputy Minister doesn’t deny the possibility of raising the oil production even more given the recently signed agreements. At the same time, he reports that Iran is going to increase its oil exports all the way up to 2 million barrel a day in a matter of days.
 
Publication date: 18 April 08:53 AM

Apple Gonna Slow Down iPhone Production In Q2 2016

According to Nikkei with reference to some suppliers of Apple products closely connected with the corporation, Apple is going to slow down the production of iPhone this quarter – April through June 2016. They say that the major reason why Apple decided to cut the production is the fact that iPhone sales are slowing down.
 
Publication date: 18 April 06:59 AM

When Is Euro Going to Reach Parity with Dollar?

Some experts predict that in the second half of the year, the common European currency is going to start losing its value against the U.S. Dollar and is eventually going to reach parity with the American currency. Market Leader tried to find out more details of why this may happen…

Publication date: 10 April 07:09 PM