Heroes of Ukraine

«Market Leader» - news and previews making you rich.

Sunday, 10 December 19:49 (GMT -05:00)



Stock and commodities markets

Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

American Shale Oil Producers Enjoy OPEC+ Deal Extension

On the last day of November, the OPEC and several non-OPEC oil exporters met in Vienna to discuss the future of the global oil market during the OPEC summit. The summit ended with extending the OPEC+ deal until the end of 2018. Experts say this decision means the OPEC+ participants have lost the long-term oil war with American shale oil companies.

Publication date: 03 December 11:03 PM

OPEC Is Worried About U.S. Shale Oil Production Prospects

The OPEC is concerned that their American rivals producing shale oil may catch at the chance given them by the OPEC+ deal. The deal is aimed to cap oil production and restore the market balance in favor of higher oil prices. The OPEC+ agreement is likely to be extended during the forthcoming OPEC summit on November 30th in Vienna, Austria.

 
Publication date: 29 November 11:49 AM

U.S. Stats Pushed Oil Prices Higher

According to online source Finanz, the U.S. crude oil inventories shrank over the past week, which pushed oil prices higher. After 3 weeks of retracing, crude oil is rallying confidently again. The Brent oil futures for January delivery reached $63,29/b, which is 1,15% higher than a day before. At the same time, The WTI oil futures for January delivery gained more than 2% and reached $57,94/b, which is the highest level since July 2015.

Publication date: 25 November 01:14 AM

Oil Market Is Under Pressure In Advance of OPEC Summit

Publication date: 24 November 07:01 AM

Saudi Arabia Doesn’t Want Oil Prices to Grow Too Fast

Reuters reports that Saudi Arabia doesn’t want oil prices to grow too fast. This is what Minister of Energy, Industry and Mineral Resources of Saudi Arabia Khalid A. Al-Falih told during his speech at the UN Climate Change Conference 2017 in Bonn, Germany.

Publication date: 19 November 08:58 AM

What’s the Fair Price of Crude Oil Today?

For many economies out there, especially those dependent on the export of crude oil, oil prices have always been a major indicator to monitor. These days, the international expert community is divided over the future of the global oil market. 

Publication date: 18 November 09:36 AM

Crude Oil Stops Being a Lifeline for the Russian Ruble

 The U.S. Dollar is getting more expensive against the Russian Ruble again as the Russian currency is feeling pressure from the new round of the Western sanctions. Crude oil seems to have stop saving the day for the Russian economy and national currency.

Publication date: 18 November 09:33 AM

Oil Market Shows No Reaction To Optimistic OPEC Report

Oil market showed almost no reaction to the annual OPEC oil report released on November 13th, even though the report happened to be fairly optimistic. In particular, while WTI oil futures for December delivery increased in price by as little as 0,11% up to $56,80/b, Brent oil futures for January delivery lost 0.09% and moved down to $63,46/b.

Publication date: 18 November 09:26 AM

Russia Is Still Dependent On Crude Oil

Is the Russian economy getting rid of its dependency on crude oil? Even though Russian politicians say that’s really the case, famous Russian economist Igor Nikolaev tried to find out the truth backed by figures.

Publication date: 17 November 11:52 AM

High Oil Prices Threaten OPEC+

 Today’s oil prices, which are relatively high, as well as some tensions in Saudi Arabia, may hinder the prolongation of the OPEC+ agreement signed last year, PRIME reports.

Publication date: 17 November 11:49 AM