«Market Leader» - news and previews making you rich.

Thursday, 30 July 16:09 (GMT -05:00)



Stock and commodities markets

Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

WTI Oil Drops Below $48/b

 

Market Leader reports that oil prices started going down again backed by the fear that the global supply is going to get even higher amid decreased demand. In particular, earlier today, WTI oil dripped below $48/b on its way down to further local lows.
Publication date: 27 July 09:04 AM

Garry Ross Predicts Higher Oil Prices – Up To $100/b By 2020

 

 

According to Garry Ross, the founder of of a consulting company named PIRA Energy Group, the existing oil prices around the globe cannot be considered as a steady trend. He says that you don’t have to be a rocket scientist to figure out that oil prices are going to recover up to $100 per barrel within he next 5 years.
 
Publication date: 22 July 10:01 AM

Apple Makes 92% of Global Smartphone Market Revenue

There are hundreds of companies manufacturing smartphones worldwide. Still, there is only one company in the world that is capable of making most of the revenue in the industry. In particular, 92% of the entire revenue generated in the global smartphone market belongs to Apple.

 
Publication date: 16 July 06:14 AM

Experts Don’t Believe In Oil Price Drop Because Of Iran

 

As you probably know, the talks on the Iranian nuclear program conducted in Vienna yesterday resulted in an agreement. The agreement let Iran get rid of the sanctions imposed by the West a couple of years ago.  Now, Iran seems to be going back to the global oil market as a major player.
Publication date: 15 July 03:16 PM

Fitch Predicts Higher Oil Prices Up To $65 Per Barrel

 

The experts working for Fitch, an international rating agency, has published a new forecast for Brent oil prices for the next 2 years, Market Leader reports. They assume that the cost of each barrel of Brent crude oil is going to be $65 in late 2015.
 
Publication date: 15 July 02:04 PM

Oil Prices Recover After Plunge

 

 

Over the last few days, the international community has been watching another plunge in the global market of crude oil. At this point, the price drop has been suspended and the price is currently trying to recover a bit of the value lost over the last couple of days.
Publication date: 09 July 07:17 AM

Experts Reveal Consequences of Stock Market Plunge in China

The recent stock market plunge in China cost the world’s second biggest economy at least 2 500 billion dollars of stock market capitalization.  That is the major reason why the Chinese stock market indexes have lost more than 30% of its value over the last few weeks, Masterforex-V Academy reports.

Publication date: 09 July 05:00 AM

Public Chinese Companies Banned From Stock Trading

The Chinese authorities have temporarily banned public Chinese companies from trading their stocks in order to reduce the increased volatility in the Chinese stock market and defend the interests of multiple investors, Market Leader reports.

 
Publication date: 08 July 03:45 PM

Microsoft Launches Groove instead of Xbox Music

 

Many of those who use Microsoft products were surprised by the corporations’ decision to abandon the Xbox Music brand, which took over 2 years to create and develop. The new release of Microsoft Windows, which is Windows 10 Insider Preview (it is going to be released in late July), is going to get Xbox Music replaced by a new app called Groove. This one is designed to let the user listen to audio tracks, the Hi-Tech Department of Masterforex-V Academy reports.
Publication date: 08 July 11:34 AM

Oil Prices Keeps Going Down Amid Greek Crisis

 

Oil prices have been going down since the start of the trading week. The key drivers that triggered to bearish momentum in the market of crude oil are the fear for the Chinese stock market as well as the excessive supply of crude oil worldwide. At the same time, the agreement regarding the Iranian nuclear program and the situation around Greece are also pressing the prices, Market Leader reports.
Publication date: 07 July 09:41 AM