30 March 05:02 AM
News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.
PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?
If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.
Whose brand awareness and popularity with forex traders is rising?
"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."
In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)
It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.
Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."
Leaders and outsiders according to frequency of being mentioned in Internet media
The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.
Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.
It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.
Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.
Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.
Who are the leaders of rising popularity in Internet media for last 3 months?
The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.
According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.
100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.
Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.
Which brokers show dangerous signs of bearish trend?
"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.
Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.
Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.
FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!
There is enough to think over, as Masterforex-V Academy forex broker rating experts say.
"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
You are free to discuss this article here: forum for traders and investors
On today's, the exchanging cost of gold stays stable even against the foundation of moderately frail business sector detail of the American work and geopolitical strains in Eastern Europe on the region of Ukraine, composes Reuters.
Kazakhstan's gold and FOREX reserves settled at $27.1 billion last month, a 0.7 billion increase from the country’s July reserves of $26.4 billion, Kazakhstan’s Central Bank revealed on Monday.
Growth of the S & P five hundred was zero.33%, setting a brand new record at the amount of 2003.37 points. Thus, on the last operating day of August, was detected the historical most, writes Bloomberg.
The expense of the European characteristic gas recuperates after greatest decrease in 5 years in the midst of expanding reasons for alarm that the clash in the middle of Ukraine and Russia could prompt disturbances in the supply of gas, composes finanz.ru.
Development of palladium stock quality developed to greatest from 2001 against the foundation of worries about the absence of supply of this metal on the world market.
Immediate outside speculations of FDI in the economy of territory China before the end of July in the not so distant future arrived at the level of $ 7 billion 810 million dollars, which is 16.95% lower than in the same time of 2013. Such information are advertised by the Head of Service of Business in China Shen Danyang.
Binary options are some of those relatively new and unconventional assets that let you trade other conventional markets much easier, without too sophisticated analysis. Binary options are derivatives. You can trade binary options on various underlying assets such as currencies, commodities, indices and stocks. With that said, you can come to binary options industry pretty easily, whether you are rookie, or an expert trader in any of the mentioned conventional assets.
The level of French GDP for the second quarter of this current year stayed unaltered against the first quarter of this current year, when any progress was not watched. These preparatory factual information distributed by the National Measurable Office of France Insee.
The new legislature of Indonesia will keep a boycott on fares of mineral metals, subsequent to, because of the measure in the part of handling of crude materials in the nation by 2017; will be contributed about $ 18 billion dollars. This was accounted for by the Service of Vitality and Common Assets.
Yesterday's exchanging on the London Trade finished with expansion of costs for "dark gold". Before the end of the session at the site of the London Intercontinental Swapping scale of citations for the supply of oil brand Brent, which is concentrated from diverse wells in the North Ocean, expanded by $ 0.66., And before the day's over remained at 105.59 dollars for barrel, specified the specialists of the Binary Options Brokers of Optionova.