«Market Leader» - news and previews making you rich.

Sunday, 23 November 01:31 (GMT -05:00)


Market Leader Free Newsletter
Your Name:
Your Email:

Stock and commodities markets

Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

IQ Option's Turbo Options - up to 92% in 60 Seconds!

When you trade binary options on any underlying asset, including Forex or stocks, you belong to a growing international army of successful and well-off traders. Why? This is because more and more traders switch to binary options since they are more convenient, faster, more intuitive, simpler and easier to trade and handle. This concerns multiple aspects, from risk management to building strategies. that is why binary options traders can see their financial performance improving drastically since they have come to this environment.

Publication date: 21 November 03:04 PM

Apple Will Integrate Beats Music into iOS in 2015

 

Beats Music, a music streaming service recently purchased by Apple, is going to become an inseparable part of iOS, The Financial Times reports. If to believe the information provided by the reputable edition, this is going to happen in early 2015, Market Leader reports.

Publication date: 21 November 09:46 AM

Oil Prices Grow Amid Positive US Economic Stats

 

Oil  prices are reported to be growing amid positive US economic performance seen recently, Market Leader reports.

Publication date: 21 November 09:27 AM

Google Abandons Partnership with Mozilla

 

First of all, it should be noted that many people associate Mozilla and its Firefox browser with Google. Indeed, Google has invested a lot of money in Mozilla's products over the last couple of years. The sum was really huge - at least $100 000 000 a year. This was the fee for Google's privilege of remaining the default search engine in Mozilla Firefox.

Publication date: 21 November 06:48 AM

Microsoft Gets Rid Of Nokia Store

 

As the time goes by, Microsoft keeps on getting rid of any mentioning of Nokia regarding Microsoft's business. The tendency started from the popular Lumia series of mobile devices (smartphones). Now, the corporation seems to have switch to their gadgets, Market Leader reports. The thing is that many mobile devices created by Nokia, including Series 40 and Series 60 as well as Symbian-powered smartphones and the Nokia X / Nokia Asha series still have the access to the Nokia Store, which shouldn't be the case.

Publication date: 20 November 07:30 AM

Apple Pay Gets More Popular

 

Mobile payment systems have been around fro a while and are still getting increasingly popular worldwide. with that in mind, the world's biggest tech giants are trying to get into the niche, which is expanding at an unprecedented rate. It is not accidental since payments with mobile devices via touch-to-pay terminals are convenient and secure.

Publication date: 20 November 07:30 AM

Nokia Announces First Its First Tablet Called N1

 

7 month later, after Nokia sold its mobile business to Microsoft, the Finnish tech giant Nokia is entering the market of consumer electronics again. On November 18th, Nokia introduced its first tablet powered by Android 5.0. it is named Nokia N1.

Publication date: 19 November 01:26 PM

Pegatron Will Assemble iPhone 6 Plus

 

Apple is planning to expand the cooperation with the contractor named Pegatron regarding to iPhone 6 Plus. The thing is that the demand for the new smartphone by Apple is still expanding, which requires bigger manufacturing capacity. The first agency to announce the news was the Japanese agency named Nikkei.

Publication date: 12 November 08:16 AM

US Stock Market Suspends Retracement After Fed’s Signals

 

Yesterday, US stock markets closed in the green zone (i.e. above the opening price). the President of the Federal Reserve Bank of Saint Louis told Bloomberg TV that the Fed should delay the total tapering of QE3 planned for this month. His concerns are caused by lower inflation expectations coming from investors coupled with much more volatile markets. US stock indices were busy retracing before the statement, thereby reducing to nothing almost the entire gains to all-time highs made this year. After the statement, the VIX went down from the extreme value of 31,06 down to 25,20 while the USA’s major stock indices closed the trading session with a rally.

Publication date: 17 October 12:08 PM

Ebola fever "swelled" costs for cocoa, pointed the specialists of Optionova

Costs for prospects for cocoa beans rose to a greatest amid last three and a half year high because of nervousness about decreasing the supply of crude materials because of an episode of Ebola fever in Africa, composes Bloomberg.

Publication date: 23 September 10:59 PM