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Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

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Apple Sets USA’s New Market Cap Record

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Publication date: 11 February 12:18 PM

USA Will Survive Low Oil Prices Thanks To Shale Oil Projects Experts Say

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Publication date: 09 February 07:39 AM

Crude Oil May Drop down to $30/b in 1st Half of 2015 OPEc Says

 

According to the OPEC, which is a union of some of the biggest oil exporters in the world, assumes that the current oil prices are still supported by winter weather conditions and accumulated oil inventories, Market Leader reports. According to the oil cartel, oil prices may well dorm further down to $30-35/b by mid 2015. these predictions are backed by low global demand coupled with expanding oversupply at the expense of stably high oil production sown by the OPEC.

Publication date: 06 February 08:55 AM

Global Economy Will Benefit From Cheap Oil

 

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Publication date: 02 February 05:38 AM

Sony Launches PlayStation Music

 

According to the Hi-Tech Department of Masterforrex-V Academy, Sony has recently announced that Spotify is going to become the exclusive partner of PlayStation Music for PlayStation Network. At the same time, the new services is going to be available at 40+ countries worldwide this spring, Market Leader reports.

Publication date: 02 February 05:20 AM

Apple is Strong but these 4 Companies are Even Stronger

 

Apple Inc.,  the world-famous tech giant (which has its stock traded on Nasdaq, the ticker is AAPL) has recently exceeded the bravest expectations made by some analysts from Wall Street, Market Leader reports. In particular, the last quarter of 2014 was a good one for the corporation as it managed to sell more iPhones at higher prices than expected.

Publication date: 29 January 05:00 AM

Microsoft Doesn’t Count on Big Profits in 2015

 

Microsoft, the world-famous tech giant from the USA, reported about its financial performance in the forth quarter of 2014, which ended on December 31st. According, to the Hi-Tech Department of Masterforex-V Academy, the corporation’s net profits seen over the period of October through December reached $5,9 billion. For the same of comparison, the same figures seen 12 months before indicated $6,6 billion. With that said, this was a 10% decline in Microsoft’s quarterly net profits.

Publication date: 28 January 05:04 AM

Google Updates iOS and Android Apps

 

Not so long ago, Google updated its office apps for mobile devices powered by Android and iOS. According to the Hi-Tech Department of Masterforex-V Academy, Google updated the following apps: Docs, Slides and Sheets. The apps underwent minor design improvements and some new functions and features.

Publication date: 27 January 11:03 AM

Intel: Computer Cost Will Continue Going Down

 

It is reported that the profit of Intel, the world’s biggest manufacturer of computer chips, boosted in the 4th quarter of 2014. This is the sign that the global demand for desktop computers and laptops increased over he reporting period, Market Leader reports. According to the Hi-Tech Department of Masterforex-V Academy, the tendency is probably going to be seen this year as well.

Publication date: 22 January 01:40 AM

Why Doesn’t OPEC Fight Low Oil Prices?

One of the most burning problems of the contemporary society is the ultra low price of crude oil worldwide. Still, it is surprising to see that the OPEC, which is a union of some of the world’s major producers and exporters of crude oil, is still reluctant to start cutting down on their oil production. If you have been in financial markets for a while, you probably know that amid declining global demand for crude oil (mainly triggered by the economic slowdown in China - the world’s second biggest economy and the biggest consumer of crude oil), the steady and high level of oil production leads to oversupply at all times. Apparently, oversupply triggers a price collapse. The bigger it is, the harder the prices fall eventually. This is the case in the global market of crude oil right now. The prices have already fallen by more than 50% since its local highs set in mid 2014.

Publication date: 21 January 12:08 PM