«Market Leader» - news and previews making you rich.

Tuesday, 1 December 20:15 (GMT -05:00)

Stock and commodities markets

Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?

News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.




Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:



As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?



"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.


You are free to discuss this article here:   forum for traders and investors


Add to blog
Got a question? – Ask it here »

ASUS ZenPad S 8.0 will get a 2K display

ASUS is planning to introduce a new tablet to the European market this month.  The new device is called ZenPad S 8.0. The device is said to be powered by an Intel chip as well as the well-known Android 5.х operating system.

Publication date: 26 November 11:16 AM

SunbirdFX Teaches Gold and Silver Trading

Precious metals have always stood out from the crowd of financial assets. Millions of traders around the globe start buying gold and silver when the global economy starts seeing problems. With that said, precious metals have ben seen as safe-haven assets among market uncertainty and economic instability.
Still, in order to trade them profitably, you need certain skills and expertise. That’s why SunbirdFX offers you exclusive coaching on how to trade gold, silver and other precious metals the way professional do. This will help you to take you trading to the next level while enjoying stable profits.
Publication date: 24 November 07:08 AM

FxPro on Benefits of Trading Stocks

Apparently, most FX traders usually limit themselves to trading only currency pairs. However, major FX brokers offer other promising assets to trade as well, including stocks and commodities.
Publication date: 27 October 01:57 PM

OPEC Oil Basket Gains 2,5%

The international energy market has been showing some growth over the last few days.  In particular, the overall price of the OPEC basket advanced 2,5% up, Market Leader reports. The price moved by $1,13/b all the way up to $44,95/b. The corresponding figures were published on OPEC’s official website.

Publication date: 07 October 06:02 PM

Traders on Crude Oil Corruption and Oil Prices

Diezani Alison-Madueke, Nigeria’s former minister of oil and current OPEC president was arrested in London but soon released the other day. Still, she cannot leave Great Britain for now. The police haven’t commented on the matter yet.

Publication date: 05 October 08:34 AM

FxPro Offers New Instruments for Trading Crude Oil and Natural Gas


Not so long ago, FxPro announced the introduction of new instruments for trading crude oil and natural gas. According to the company’s representatives, these instruments are designed to open new horizons for traders and investors, thereby allowing them to gain even more profits from this kind of assets.
Publication date: 24 September 05:23 AM

Apple Plans to Release its own Electrocar by 2019


According to The Wall Street Journal with reference to some anonymous sources related to Apple, the participants of Project Titan keep on working on creating an electrocar. If everything goes as planned, the innovative vehicle by Apple is going to be introduced by 2019.
Publication date: 24 September 04:17 AM

Hackers Attack App Store


For the first time in Apple’s history, its App Store has been attacked by hackers. According to the Hi-Tech Department of Masterforex-V Academy, the hackers used a virus called XcodeGhost to infect iOS apps through XCode, Apple’s IDE for developers.
Publication date: 22 September 08:46 AM

OPEC’s Forecast Predicts Russian Disaster

According to the recently published OPEC forecast, if oil exporters managed to survive this year, next year they are likely going to face a financial disaster. The cartel predicts that late 2015 is going to be the time of slightly higher demand for crude oil, which may slightly support oil prices and even let them recover a little. However, early 2016 is going to be the time when the demand crashes, which may result in serious financial difficulties for major oil exporters with economies heavily dependent on oil exports (like Russia, for example).

Publication date: 17 September 11:24 AM

Apple Has Found Responsible For iPhone 6s Plus Shipment Delay


According to the Hi-Tech Department of Masterforex-V Academy, Apple is going to start the sales of Apple iPhone 6s and 6s Plus in the USA and other first-wave countries on September 25th.  However, you can already preorder the devices now. Previously, apple reported that the demand for the long-awaited devices happened to be so high that this caused shipment delays, especially when it comes to iPhone 6s Plus. The shipment delay may expend all the way up to 3-4 weeks.
Publication date: 17 September 06:38 AM