Heroes of Ukraine

«Market Leader» - news and previews making you rich.

Wednesday, 1 June 23:32 (GMT -05:00)



Stock and commodities markets

Media PR: Which Forex Brokers Have Bullish and Bearish Development Trends?


News of forex broker rating. As a trader, you are not likely to open a real account in a broker company, whose number of traders drops every day, are you? How to figure out strongly progressing brokers and brokers experiencing irreversible bearish trend? Experts of Masterforex-V Academy suppose that this is rather easy: it is enough to apply one of twenty criteria – media PR, in order to see whose number of clients is rising and who will start losing them in the nearest future.

PR in Internet news media is the most significant criterion defining the future of any forex broker company. In order to attract new traders brokers have to constantly increase their presence in WWW, which is where their clients work:
■ the more frequently Internet media mentions about innovations, advantages, contests, or bonuses of a dealing center, the higher is traders’ and investors’ trust to it on subconscious level, and the higher its chances are to attract new clients - traders to such company;
■ if the media is silent about this DC – how will forex traders notice it, even if it has numerous advantages over its competitors?

If this marketing axiom is clear, one can with mathematical precision define the trend of any forex broker company – whether its popularity with forex traders is rising or falling.

Whose brand awareness and popularity with forex traders is rising?

"In order to raise brand awareness you have to expand its presence where you can find clients,"explained a well-known Canadian expert and jury member of Masterforex-V Academy forex broker rating Evgeny Olkhovski in his interview to "Market Leader", "first of all, via the Internet – banners, forums, blogs, social networks, forex video, forex radio, etc."

In this list news certainly is the strongest and the most expensive means of raising DC’s popularity, for, unlike company’s banner and press releases, it is not perceived as ads by the majority of traders (media speaks about trader contests, DC’s bonuses, decline of broker spreads, analytics of currency pairs, oil, gold, or gas futures, about forex brokers sponsoring sport events, etc.)

It is evident that such form of hidden advertising via news media is very strong. Brand awareness and its popularity in news issues is the trend of DC’s further development, as well as its popularity with traders. Having such strong competition in the sphere of broker services, nobody, even beginners, wants to deal with unknown DCs. "The more frequently forex broker company is mentioned in media, the more popular it is," continues Evgeny Olkhovski. "If a DC or a broker is not very popular, there always is a likelihood that at a certain point it will exist no more, and traders that have opened accounts in it will find it almost impossible to return their money.

Whereas a company that is well-known, frequently appears in news issues, whose analysts are experts in the burning issues of forex market and stock exchange, on the contrary, subconsciously attracts clients, shows trustworthiness and concern about its reputation."

Leaders and outsiders according to frequency of being mentioned in Internet media

The table below shows a list of broker companies with their frequency of being mentioned in Yandex media during March 2012 and December 2011.

 

 таблица

 

Experts’ comments: as shown in the table of Masterforex-V Academy forex broker rating, the following DCs are most popular in WWW: Forex club – 651, Alpari – 346, ForexTrend – 240, FOREX MMCIS group – 208, and Nord Fx – 139.

It is easy to notice that all these brokers (except Alpari) are expanding their presence in Internet media, including Forex club, by holding one of the strongest advertising campaigns and trying to get away from their closest competitors.

Five leaders are followed by ten brokers and DCs that also care about their popularity in the Internet and are also enough mentioned in electronic editions. These include MIG BANK, Saxo Bank, FX Clearing, FIBO Group, Manors Group Broker, FXOpen, TeleTrade, Admiral Markets, FreshForex, and Grand Capital. All of them, except TeleTrade and Admiral Markets, also show rising bullish trends of popularity in Yandex news media.

Outsiders among forex brokers, which have been mentioned in Yandex news less than 10 times during last month, include such companies as: BMFN, Ikon Group, FxPro Group Ltd, FOREX.com, OANDA, FXDD, FXCM, UWC (United World Capital), EXNESS, and AvaFX. This is a very alarming signal for their clients - traders, which shows that, following the example of Internet media, these broker companies will lose attention of Russian speaking Internet traders.

Who are the leaders of rising popularity in Internet media for last 3 months?

The study of Masterforex-V Academy forex broker rating experts enables defining the rates of PR of leading broker companies in Internet media. The table below shows the rate of growth of forex brokers being cited in media:
 

 таблица

 

As shown in the table of Masterforex-V Academy forex broker rating, the biggest growth of being mentioned in electronic editions, which has exceeded 100% for last three months, concerns the following brokers and DCs: Forex club – +182%, Nord Fx – +173%, FOREX MMCIS group – +125%, and Forex4you – +112%.

According to Evgeny Olkhovski, such results speak for themselves: every broker cares about its promotion by means of hidden advertising and wants the number of new clients to keep rising. All of them have a reputation of respectful broker companies and make much effort to keep the positive trend of their business.

100% rise of popularity has been shown by the following brokers and DCs: FX Clearing, Manors Group Broker, RoboForex, and FXOpen. Neither of these companies was mentioned in news issues in December 2011, but they have now started active promotion, which proves their serious attitude to business.

Growth of Internet popularity also concerns Saxo Bank, MIG BANK, Grand Capital, Alfa Forex (Alfa Bank), FIBO Group, FreshForex, LiteForex, and FXDD. Such DCs as GFT and AvaFx have shown absolutely the same rates of popularity growth, with no alterations to either side. After several months it is getting clear that Forex club company is showing steady rise of popularity.

Which brokers show dangerous signs of bearish trend?
 

 таблица

 

"As shown in the next table of Masterforex-V Academy forex broker rating, last three months have revealed broker companies that show a clear bearish trend, which is dangerous to their business," continues the expert.

Having calculated the number of references to the brands of broker companies, we have concluded that some DCs have started giving ground rapidly, which may further result in losing their positions at Forex market. Such results mean that these companies do not give enough attention to marketing promotion and popularity. This may eventually bring sorrowful consequences. This is an alarming signal to a trader that has decided to open an account in such company.

Thus, the list of companies that have lost their popularity in electronic media for last three months includes:FXCM и UWC (United World Capital) – minus 99%, Dukascopy Bank SA – minus 108%, BMFN – minus 244%, and FxPro Group Ltd. – minus 357%.

FOREX.com, Ikon Group, and OANDA became the leaders of drop of popularity in Internet media. FOREX.com reference has dropped by more than 2 times; the popularity of Ikon Group has dropped by more than 7 times (especially after non-payment of profit to Masterforex-V Academy trader, for more details see article "Scandal: why hasn’t Ikon Group paid the profit to its trader?"); DC OANDA reference in Russian electronic news issues has dropped by more than 8 times since last December. DC EXNESS has occupied the last position – its popularity has dropped to minus 2600%!

There is enough to think over, as Masterforex-V Academy forex broker rating experts say.

"Market Leader" office of Uzbekistan news and Masterforex-V Trading Academy hold a questionnaire at Forex forum for traders and investors: will you open a real trading account in a broker company, whose AD and PR gets worse in Internet media every month:
■ no, I will not open an account in such company;
■ yes.

 

You are free to discuss this article here:   forum for traders and investors

 

Add to blog
Got a question? – Ask it here »
 

Experts On Stability Of Oil Bull Market

The other day, oil prices exceeded the $50/b level for the first time in 6 months. Despite the rally from under $30/b all the way up to $50/b, some experts are still questioning the potential of the current bull market of crude oil. While some representatives of the international expert community see the current market bias as a stable long-term tendency, others do not share their optimism, saying that this is a temporary recovery backed by some seasonal factor and some secondary factors dominating the market at this point. In a broader scale, the market bias is still bearish and there are no fundamentals to reverse the longer-term tendency today.

Publication date: 27 May 09:29 AM

Low Oil Prices Throw OPEC’s Poorest Nations Into Debt Abyss

Because of ultra-low oil prices, such OPEC nations as Angola, Nigeria, Iraq, and Venezuela found themselves neck-deep in debt. The thing is that these oil nations accumulated pretty considerable debt during the bullish cycle in the oil market when oil prices used to be much higher than they are these days. While these the debt was borrowed to improve the economic well being and oil prices allowed these nations to service it much easier, the oil market crash lead to a situation when oil exports started brining less considerable income, thereby making servicing the debt a real challenge. These days, in order to service their debts, the poorer OPEC nations has to provide their lenders with 3 times as much crude oil as they used to do.

Publication date: 26 May 04:39 PM

Qatar Says $65/b Is Fair Oil Price

The international expert community keeps on pondering on the question of what is the fair oil price to date. In Qatar, the local government and numerous experts assume that this is $65 per barrel or higher. They say that only at this level the international industry will be able to sustain itself over the long term through further oil production and development of new oil fields, which requires considerable investments in the near future.

Publication date: 26 May 03:49 PM

Kuwait Oilers Expect Oil Prices Under $50/b

Some representatives of Kuwait’s oil industry see no fundamentals for much higher oil prices above $50/b in the near future. At the same time, they rate OPEC’s strategy aimed at preserving the cartel’s market share as successful. The Kuwait Minister of Oil says that until the end of this year, the global market of crude oil may have got its balance restored to see the prices settle around $50/b, Masterforex-V Academy reports.

Publication date: 20 May 05:32 AM

Goldman Sachs Doesn’t Deny Lower Oil Prices

American oil companies are not going to make some fundamental changes in case oil prices start going up and down within the $30-35/b range. The thing is, such prices are said to be still comfortable for them.

 


According to Goldman Sachs Group Inc., oil prices around $35/b are neither too high not too low. They say this is may well be the price to start buying the stocks of American oil producers and miners. Even if there is a period of prices between $30/b and $35/b, they are still not going to make any serious changes to their policies, especially as the companies expect WTI prices to go all the way up to $55-60/b in a more distant future. Goldman Sachs experts say this may happen in 2017.
Publication date: 04 May 11:17 AM

Oil Prices Above $50/b Will Do For Oil Producers

Bloomberg experts have named new oil prices appropriate for the world’s major oil exporters to avoid losses and make at least tiny profits. They rely their projections on the recent research made by Wood Mackenzie, a consulting company saying that at $53/b and above, the world’s 50 major oil companies will stop suffering losses and start capitalizing on their oil exports to some extent.

Publication date: 04 May 11:09 AM

BMI Predicts Average Brent Oil Price At $46,5/b In 2016

This year, the average price of Brent oil may reach $46,5 per barrel, the experts for BMI Research assume. To be more specific, they have improved their oil prediction by 16%. The previous report was $40 per barrel.

 

 
Publication date: 04 May 07:34 AM

Bloomberg Names Appropriate Oil Prices

Bloomberg experts have named new oil prices appropriate for the world’s major oil exporters to avoid losses and make at least tiny profits. They rely their projections on the recent research made by Wood Mackenzie, a consulting company saying that at $53/b and above, the world’s 50 major oil companies will stop suffering losses and start capitalizing on their oil exports to some extent.

 

 
Publication date: 03 May 10:40 AM

Chinese Insiders Confirm Moisture Protection of Apple iPhone 7

The opening of iPhone 7 is not going to be held not very soon, but various rumors about the specialty are appearing on an incredibly regular basis. The seventh model has been expected to be a minor update of “apple” gadget, but, judging by information from Chinese insiders, this is not exactly so. Apple has been reported to have finished the latest testing of iPhone model 7, which has been followed by some unofficial details about characteristics of the device.

Publication date: 03 May 08:47 AM

U.S. Oil Companies Can Survive At $35/b

American oil companies are not going to make some fundamental changes in case oil prices start going up and down within the $30-35/b range. The thing is, such prices are said to be still comfortable for them.

 

 

Publication date: 03 May 06:20 AM